Mad Plaid Key Measurements (from size M):
Body Length (from shoulder): 32"
Sleeve Length (from center back): 33 1/2"
Chest (1" below armhole): 45"
Bottom Sweep: 44"

Celery Juice Key Measurements (from size M):
Body Length (from shoulder): 31 3/4"
Sleeve Length (from center back): 33"
Chest (1" below armhole): 46 1/2"

Mad Plaid Key Measurements (from size M):
Body Length (from shoulder): 32"
Sleeve Length (from center back): 33 1/2"
Chest (1" below armhole): 45"
Bottom Sweep: 44"

Celery Juice Key Measurements (from size M):
Body Length (from shoulder): 31 3/4"
Sleeve Length (from center back): 33"
Chest (1" below armhole): 46 1/2"

Mad Plaid: 100% Virgin Wool.

Celery Juice: 51% Recycled Nylon / 49% Nylon.

Mad Plaid: 100% Virgin Wool.

Celery Juice: 51% Recycled Nylon / 49% Nylon.

Mad Plaid: Dry clean only, any solvent except trichloroethylene.

Celery Juice: Snap all snaps and turn inside out, machine wash cold alone on gentle cycle with delicate detergent or liquid detergent, do not bleach, tumble dry low with no heat and add tennis balls to dryer, or hang to air dry, fluff jacket after drying

Mad Plaid: Dry clean only, any solvent except trichloroethylene.

Celery Juice: Snap all snaps and turn inside out, machine wash cold alone on gentle cycle with delicate detergent or liquid detergent, do not bleach, tumble dry low with no heat and add tennis balls to dryer, or hang to air dry, fluff jacket after drying

Since 1973, this family-owned factory has operated in the Porto area of Portugal. Its commitment to sustainable production includes reducing carbon emissions, water, and electricity consumption, and using recycled materials. It is BSCI and GOTS certified.

The Big Mood

$365 $375

Like pet parrots and birthmarks, you will have The Big Mood Forever. Unbelievably cozy. Wear it over sweaters and turtlenecks, denim shirts and tees. Wear it with jeans, trousers, dresses, nothing! (If the delivery guy arrives with your food just as you step out of the shower, etc.) The point is, you'll wear it 24/7.

Mad Plaid is a gorgeous, fluffy, lofty boiled wool. This plaid magically acts like a neutral, so good luck finding something it doesn't look gangbusters with.

Celery Juice is our take on a quilted bomber. Quilted, super luxe, all-season tech-y fabric. Side seam pockets, and giant patch pockets on the front, so you can fit your airpods, dog bags, wallet, sunglasses, and house keys and be like, "Ooo look at me I'm so chill I don't even need a purse." Watch out: everyone in your life will try to borrow this one and "forget" to return it.

    Like pet parrots and birthmarks, you will have The Big Mood Forever. Unbelievably cozy. Wear it over sweaters and turtlenecks, denim shirts and tees. Wear it with jeans, trousers, dresses, nothing! (If the delivery guy arrives with your food just as you step out of the shower, etc.) The point is, you'll wear it 24/7.

    Mad Plaid is a gorgeous, fluffy, lofty boiled wool. This plaid magically acts like a neutral, so good luck finding something it doesn't look gangbusters with.

    Celery Juice is our take on a quilted bomber. Quilted, super luxe, all-season tech-y fabric. Side seam pockets, and giant patch pockets on the front, so you can fit your airpods, dog bags, wallet, sunglasses, and house keys and be like, "Ooo look at me I'm so chill I don't even need a purse." Watch out: everyone in your life will try to borrow this one and "forget" to return it.

      Color
      Size

      Design at AYR

      Watch Brigette, our VP of Womenswear, talk through her design process.

      Mad Plaid Key Measurements (from size M):
      Body Length (from shoulder): 32"
      Sleeve Length (from center back): 33 1/2"
      Chest (1" below armhole): 45"
      Bottom Sweep: 44"

      Celery Juice Key Measurements (from size M):
      Body Length (from shoulder): 31 3/4"
      Sleeve Length (from center back): 33"
      Chest (1" below armhole): 46 1/2"

      Mad Plaid Key Measurements (from size M):
      Body Length (from shoulder): 32"
      Sleeve Length (from center back): 33 1/2"
      Chest (1" below armhole): 45"
      Bottom Sweep: 44"

      Celery Juice Key Measurements (from size M):
      Body Length (from shoulder): 31 3/4"
      Sleeve Length (from center back): 33"
      Chest (1" below armhole): 46 1/2"

      Mad Plaid: 100% Virgin Wool.

      Celery Juice: 51% Recycled Nylon / 49% Nylon.

      Mad Plaid: 100% Virgin Wool.

      Celery Juice: 51% Recycled Nylon / 49% Nylon.

      Mad Plaid: Dry clean only, any solvent except trichloroethylene.

      Celery Juice: Snap all snaps and turn inside out, machine wash cold alone on gentle cycle with delicate detergent or liquid detergent, do not bleach, tumble dry low with no heat and add tennis balls to dryer, or hang to air dry, fluff jacket after drying

      Mad Plaid: Dry clean only, any solvent except trichloroethylene.

      Celery Juice: Snap all snaps and turn inside out, machine wash cold alone on gentle cycle with delicate detergent or liquid detergent, do not bleach, tumble dry low with no heat and add tennis balls to dryer, or hang to air dry, fluff jacket after drying

      Since 1973, this family-owned factory has operated in the Porto area of Portugal. Its commitment to sustainable production includes reducing carbon emissions, water, and electricity consumption, and using recycled materials. It is BSCI and GOTS certified.

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