Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

100% Cotton.

100% Cotton.

100% Cotton.

100% Cotton.

Turn them inside out and cold water rinse, gentle cycle, remove promptly from washer, then line dry.

Pro Tip: Skip the washer and save some H20. Instead, seal your jeans in a bag and pop them in the freezer for 24 hours. This will preserve the longevity of the wash and the fabric. Spot-clean if needed. ‘I love doing laundry!’ - no one, ever.

Turn them inside out and cold water rinse, gentle cycle, remove promptly from washer, then line dry.

Pro Tip: Skip the washer and save some H20. Instead, seal your jeans in a bag and pop them in the freezer for 24 hours. This will preserve the longevity of the wash and the fabric. Spot-clean if needed. ‘I love doing laundry!’ - no one, ever.

Turn them inside out and cold water rinse, gentle cycle, remove promptly from washer, then line dry.

Pro Tip: Skip the washer and save some H20. Instead, seal your jeans in a bag and pop them in the freezer for 24 hours. This will preserve the longevity of the wash and the fabric. Spot-clean if needed. ‘I love doing laundry!’ - no one, ever.

Turn them inside out and cold water rinse, gentle cycle, remove promptly from washer, then line dry.

Pro Tip: Skip the washer and save some H20. Instead, seal your jeans in a bag and pop them in the freezer for 24 hours. This will preserve the longevity of the wash and the fabric. Spot-clean if needed. ‘I love doing laundry!’ - no one, ever.

Our jeans are proudly manufactured in California at a factory with 30 years of premium denim expertise. Ethical production is ensured via regular audits, and the facility is investing in improving its sustainability standards through use of lasers, E-flow machines to reduce water consumption, and Eco stones to replace waste-producing pumice stones.

The Normie

$195 $195 $195 $195

An absolute workhorse. Made in LA jeans with a nice straight leg and a classic button fly. Fits easy, wears hard. They feel like you’ve had them forever. You will.

Holiday, Cowboy, Dirtbike restock expected in late August.

An absolute workhorse. Made in LA jeans with a nice straight leg and a classic button fly. Fits easy, wears hard. They feel like you’ve had them forever. You will.

Holiday, Cowboy, Dirtbike restock expected in late August.

An absolute workhorse. Made in LA jeans with a nice straight leg and a classic button fly. Fits easy, wears hard. They feel like you’ve had them forever. You will.

Holiday, Cowboy, Dirtbike restock expected in late August.

An absolute workhorse. Made in LA jeans with a nice straight leg and a classic button fly. Fits easy, wears hard. They feel like you’ve had them forever. You will.

Holiday, Cowboy, Dirtbike restock expected in late August.

Wash
Waist
Inseam

The Normie

We're big fans of The Normie. Watch Brice, our VP of Menswear, explain why.

Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

100% Cotton.

100% Cotton.

100% Cotton.

100% Cotton.

Turn them inside out and cold water rinse, gentle cycle, remove promptly from washer, then line dry.

Pro Tip: Skip the washer and save some H20. Instead, seal your jeans in a bag and pop them in the freezer for 24 hours. This will preserve the longevity of the wash and the fabric. Spot-clean if needed. ‘I love doing laundry!’ - no one, ever.

Turn them inside out and cold water rinse, gentle cycle, remove promptly from washer, then line dry.

Pro Tip: Skip the washer and save some H20. Instead, seal your jeans in a bag and pop them in the freezer for 24 hours. This will preserve the longevity of the wash and the fabric. Spot-clean if needed. ‘I love doing laundry!’ - no one, ever.

Turn them inside out and cold water rinse, gentle cycle, remove promptly from washer, then line dry.

Pro Tip: Skip the washer and save some H20. Instead, seal your jeans in a bag and pop them in the freezer for 24 hours. This will preserve the longevity of the wash and the fabric. Spot-clean if needed. ‘I love doing laundry!’ - no one, ever.

Turn them inside out and cold water rinse, gentle cycle, remove promptly from washer, then line dry.

Pro Tip: Skip the washer and save some H20. Instead, seal your jeans in a bag and pop them in the freezer for 24 hours. This will preserve the longevity of the wash and the fabric. Spot-clean if needed. ‘I love doing laundry!’ - no one, ever.

Our jeans are proudly manufactured in California at a factory with 30 years of premium denim expertise. Ethical production is ensured via regular audits, and the facility is investing in improving its sustainability standards through use of lasers, E-flow machines to reduce water consumption, and Eco stones to replace waste-producing pumice stones.

What they're saying