Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

Cowboss: 67% Organic Cotton / 22% Lyocell / 11% Post-Consumer Recycled Cotton.

Holiday, Dirtbike + Oyster: 100% Cotton.

Cowboss: 67% Organic Cotton / 22% Lyocell / 11% Post-Consumer Recycled Cotton.

Holiday, Dirtbike + Oyster: 100% Cotton.

Cowboss: 67% Organic Cotton / 22% Lyocell / 11% Post-Consumer Recycled Cotton.

Holiday, Dirtbike + Oyster: 100% Cotton.

Cowboss: 67% Organic Cotton / 22% Lyocell / 11% Post-Consumer Recycled Cotton.

Holiday, Dirtbike + Oyster: 100% Cotton.

Machine wash cold, inside out, with like colors, do not bleach, line dry, low iron if needed.

Machine wash cold, inside out, with like colors, do not bleach, line dry, low iron if needed.

Machine wash cold, inside out, with like colors, do not bleach, line dry, low iron if needed.

Machine wash cold, inside out, with like colors, do not bleach, line dry, low iron if needed.

Our jeans are proudly manufactured in California at a factory with 30 years of premium denim expertise. Ethical production is ensured via regular audits, and the facility is investing in improving its sustainability standards through use of lasers, E-flow machines to reduce water consumption, and Eco stones to replace waste-producing pumice stones.

The Normie

$195 $195 $195 $195

American classics. Made in LA jeans with a nice straight leg and a classic button fly. Fits easy, wears hard. They feel like you’ve had them forever. You will.

Cowboss restock expected in late May.

Oyster restock expected in mid-June.

American classics. Made in LA jeans with a nice straight leg and a classic button fly. Fits easy, wears hard. They feel like you’ve had them forever. You will.

Cowboss restock expected in late May.

Oyster restock expected in mid-June.

American classics. Made in LA jeans with a nice straight leg and a classic button fly. Fits easy, wears hard. They feel like you’ve had them forever. You will.

Cowboss restock expected in late May.

Oyster restock expected in mid-June.

American classics. Made in LA jeans with a nice straight leg and a classic button fly. Fits easy, wears hard. They feel like you’ve had them forever. You will.

Cowboss restock expected in late May.

Oyster restock expected in mid-June.

Wash
Waist
Inseam

The Normie

We're big fans of The Normie. Watch Brice, our VP of Menswear, explain why.

Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

Recommend taking your true size.

We offer 2 inseam options. We recommend 30" for individuals 5'11" and below and 32" for individuals 5'11" and above. Please email us at ayrheads@ayr.com if we can help you with sizing.

Key Measurements (from waist size 32):
Front Rise: 10 3/4"
Leg Opening: 15 1/2"

Cowboss: 67% Organic Cotton / 22% Lyocell / 11% Post-Consumer Recycled Cotton.

Holiday, Dirtbike + Oyster: 100% Cotton.

Cowboss: 67% Organic Cotton / 22% Lyocell / 11% Post-Consumer Recycled Cotton.

Holiday, Dirtbike + Oyster: 100% Cotton.

Cowboss: 67% Organic Cotton / 22% Lyocell / 11% Post-Consumer Recycled Cotton.

Holiday, Dirtbike + Oyster: 100% Cotton.

Cowboss: 67% Organic Cotton / 22% Lyocell / 11% Post-Consumer Recycled Cotton.

Holiday, Dirtbike + Oyster: 100% Cotton.

Machine wash cold, inside out, with like colors, do not bleach, line dry, low iron if needed.

Machine wash cold, inside out, with like colors, do not bleach, line dry, low iron if needed.

Machine wash cold, inside out, with like colors, do not bleach, line dry, low iron if needed.

Machine wash cold, inside out, with like colors, do not bleach, line dry, low iron if needed.

Our jeans are proudly manufactured in California at a factory with 30 years of premium denim expertise. Ethical production is ensured via regular audits, and the facility is investing in improving its sustainability standards through use of lasers, E-flow machines to reduce water consumption, and Eco stones to replace waste-producing pumice stones.