AYR is an independent clothing brand founded in New York City in 2014. AYR stands for All Year Round and takes a season-less, timeless approach to design.

As seen in Vogue, GQ, Vanity Fair, The New York Times, The Wall Street Journal, and more, AYR’s signature jeans have been made in America for over a decade. Likewise AYR’s Peruvian cotton tees, Italian wool coats, and luxe cashmere sweaters have gained a cult following. As a fabric-forward label, AYR prioritizes superior quality and produces in small quantities to ensure each piece meets our standard.

Longevity is luxury. Originally intended as an alternative to fast fashion, AYR has become a trusted resource for anyone who values high quality and good design.