AYR stands for
All Year Round.
AYR’s founder, Maggie Winter, started the brand in New York City as an alternative to fast fashion. A decade later, we’re still all about the classics. Old soul clothes for a new era. We produce in small batches (less waste).
AYR’s founder, Maggie Winter, started the brand in New York City as an alternative to fast fashion. A decade later, we’re still all about the classics. Old soul clothes for a new era. We produce in small batches (less waste).
Our jeans are made in California. We’re a fabric-forward brand. Everything should feel incredible, look fantastic, and last, season after season, all year round.
We’re a small team. We love what we do. We hope to keep doing it for a long time. Longevity is the ultimate luxury.
“Meet AYR, your new favorite jeans.”
“Favorites for the effortlessly stylish.”
“Made-to-last basics in luxe materials.”
“AYR has been low-key killing it, and it's only getting better.”
