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All Year Round
Longevity is Luxury
Shop the Collection
West Coast Cool
A decade of made-in-LA denim
The Best Jeans
Pima Cotton
Luxury tees, made in Peru just for you.
Shop Tees
Not OMW
New arrivals. Even if you’re not going anywhere.
You’ve Arrived.

Our bestsellers


“Meet AYR, your new favorite jeans.”
—Vogue
Vogue
“Favorites for the effortlessly stylish.”
—Vanity Fair
Vanity Fair
“Made-to-last basics in luxe materials.”
—NY Times
NY Times
“AYR has been low-key killing it, and it's only getting better.”
—Harper's Bazaar
Harper's Bazaar

All Year Round


We make old soul clothes for a new era.

Carefully sourced. Thoughtfully designed. A decade of denim made in LA. Our clothes are grounded in real life. Versatile, comfortable, easy-wearing essentials that are designed to love forever. Longevity is luxury.