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All Year Round

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All Year Round

Shop Now

Hi, We're AYR.

AYR stands for All Year Round.

We founded AYR as an alternative to fast fashion. We are a small team, and our mission is to create confidence through clothing. Good design is always in season :)

Sometimes, the simplest things are the hardest to find.

Shop the Bestsellers

Denim

The Riser

The Pop

The Chiller

Hi-Rise Skinny Fit

Our best-selling, high-rise skinny fit with flattering seam details. Comes in 4 lengths and 3 washes. Maritza wears Neon Jupiter wash. 

Find Your Perfect Pair

Mid-Rise Straight Leg Fit

A vintage-inspired mid-rise straight-leg with the incredible comfort of power-stretch. Comes in 3 lengths and 3 washes. Maritza wears Bomba wash.

Find Your Perfect Pair

Mid-Rise Skinny Fit

A mid-rise skinny with flattering seam details in our softest, comfiest premium denim. Comes in 4 lengths and 2 washes. Maritza wears Sunrise wash. 

Find Your Perfect Pair

  • The Waistband

    A flexible, comfortable, single-piece construction that stretches with your every belly laugh, deep sigh, big meal, and impromptu nap.

  • The Yoke

    Our yoke is constructed to celebrate your bum and complement your curves. It has nothing to do with eggs. (Yolk joke.)

  • The Pocket

    Our pockets are sized, shaped, and specially placed to look good on every-butt-y.

  • The Back Panel

    The back panels on our jeans are like an elevator ride for your butt, except you don’t have to avoid eye contact with anyone. 

  • The Fabric

    We work with the most innovative mills in the world to formulate fabrics that get better with age, soften with wear, and form a memory of your body over time. Just like in a love song.

These Styles Are Selling Out

The French Fry
The French Fry in Brick Lane
Brick Lane, $75
The Deep End
The Deep End in Oxford Blue
Oxford Blue, $135
↓The Deep End in Oxford Blue Oxford Blue, $135
The Deep End
↑The Riser in Neon Jupiter Oxford Blue, $225
The Supercool
The Supercool in White
White, $65

On Instagram: @ayr