Longevity is Luxury
All Year Round
Shop Menswear
American Made
A Decade of California Crafted Denim
New American Classics
Sport Mode
Tough Knit.
The Nicest Sweatshirt

Our Bestsellers


“Meet AYR, your new favorite jeans.”
—Vogue
Vogue
“Favorites for the effortlessly stylish.”
—Vanity Fair
Vanity Fair
“Made-to-last basics in luxe materials.”
—NY Times
NY Times
“AYR has been low-key killing it, and it's only getting better.”
—Harper's Bazaar
Harper's Bazaar

All Year Round


We make old soul clothes for a new era.

Carefully sourced. Thoughtfully designed. A decade of denim made in LA. Our clothes are grounded in real life. Versatile, comfortable, easy-wearing essentials that are designed to love forever. Longevity is luxury.