Longevity is Luxury
All Year Round
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New Arrivals
Old soul clothes for a new era
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West Coast Cool
A decade of made-in-LA denim
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Our Bestsellers


“Meet AYR, your new favorite jeans.”
—Vogue
Vogue
“Favorites for the effortlessly stylish.”
—Vanity Fair
Vanity Fair
“Made-to-last basics in luxe materials.”
—NY Times
NY Times
“AYR has been low-key killing it, and it's only getting better.”
—Harper's Bazaar
Harper's Bazaar

All Year Round


We make old soul clothes for a new era.

Carefully sourced. Thoughtfully designed. A decade of denim made in LA. Our clothes are grounded in real life. Versatile, comfortable, easy-wearing essentials that are designed to love forever. Longevity is luxury.