Hi, We're AYR.

AYR (pronounced 'air') stands for All Year Round.

We design seasonless essentials for everyday life. Perfect premium pieces to make you feel comfortable and confident, season after season.

Shop Our Bestsellers

Denim

Hi-Rise Skinny Fit

Our best-selling, high-rise skinny fit with flattering seam details. Comes in 4 lengths and 3 washes. Maritza wears Neon Jupiter wash. 

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Mid-Rise Straight Leg Fit

A vintage-inspired mid-rise straight-leg with the incredible comfort of power-stretch. Comes in 3 lengths and 3 washes. Maritza wears Bomba wash.

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Mid-Rise Skinny Fit

A mid-rise skinny with flattering seam details in our softest, comfiest premium denim. Comes in 4 lengths and 2 washes. Maritza wears Sunrise wash. 

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  • The Waistband

    A flexible, comfortable, single-piece construction that stretches with your every belly laugh, deep sigh, big meal, and impromptu nap.

  • The Yoke

    Our yoke is constructed to celebrate your bum and complement your curves. It has nothing to do with eggs. (Yolk joke.)

  • The Pocket

    Our pockets are sized, shaped, and specially placed to look good on every-butt-y.

  • The Back Panel

    The back panels on our jeans are like an elevator ride for your butt, except you don’t have to avoid eye contact with anyone. 

  • The Fabric

    We work with the most innovative mills in the world to formulate fabrics that get better with age, soften with wear, and form a memory of your body over time. Just like in a love song.

These Styles Are Selling Out

The Must
The Must in Venus
Venus, $225
The Little Crew in White Venus, $65
The Must
The Must in Venus Venus, $225
The Cutoff
The Cutoff in Unicorn
Unicorn, $145
The Poolside in Classic Stripe Unicorn, $145
The Cutoff
The Cutoff in Unicorn Unicorn, $145