All yours.

AYR (pronounced 'air') stands for All Year Round.

We launched online in 2014 from our downtown NYC HQ with a line of essentials designed to make you feel your best. We're all about making a long-term investment in badass women of the future. That means we invest in luxury textiles, intended to last season after season.

AYR is for all of us. For always.

Editors and customers alike fell for their luxe-yet-minimal approach.
AYR finds the perfect middle - meet the brand that's rethinking traditional retail.
AYR - short for All Year Round - is a cult favorite.
Best-fitting jeans ever.

Good design 24/7,
All Year Round

Founded in 2014 by a gang of babes who believe good design belongs to everyone, for everyday life, AYR stands for All Year Round. We design jeans, jackets, and other essentials in our downtown NYC studio, delivered direct to you.

High quality,
low maintenance

We work with the best mills in the world – Turkish cottons, Italian wools, Japanese jerseys - to craft the pieces you’ll reach for day after day, season after season. Our jeans are made in LA, and we refuse to compromise on quality. We love what we do, and the women we design for are our biggest inspiration.

A label for women who don't like to be labeled

We admire women who lead limitless lifestyles. We are not defined by labels or by logos.
We embody that everyday effortless hustle.
We belong to a generation of women who can do anything. We'll take care of creating quality clothing so you can take care of business
(and everything else).

Maggie loves disco fries.

Tori loves summer nights.

Zandy loves shuffleboard.

Max loves pizza and the beach.

Lydia loves Ringo and Jason.

Yujin loves mornings.

Jac loves Jarvis Cocker.

Jane loves live music and French fries.