Founded in 2014 by a gang of babes who believe good design belongs to everyone, for everyday life, AYR stands for All Year Round. We design jeans, jackets, and other essentials in our downtown NYC studio, delivered direct to you.
We work with the best mills in the world – Turkish cottons, Italian wools, Japanese jerseys - to craft the pieces you’ll reach for day after day, season after season. Our jeans are made in LA, and we refuse to compromise on quality. We love what we do, and the women we design for are our biggest inspiration.
We admire women who lead limitless lifestyles. We are not defined by labels or by logos.
We embody that everyday effortless hustle.
We belong to a generation of women who can do anything. We'll take care of creating quality clothing so you can take care of business
(and everything else).
Maggie loves disco fries.
Jac loves Jarvis Cocker.
Zandy loves shuffleboard.
Max loves pizza and the beach.
Lydia loves Ringo and Jason.
Loddie loves queso.
Team AYR loves
seeing you happy.