All Year Round
Longevity is Luxury
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Made in Los Angeles
A decade of denim crafted in California
The Best Jeans
It Girl knits.
Premium Peruvian Pima. Try saying that three times fast.
Tees You Need
Forever Cool.
Which is your favorite?
It Deep Ends.

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This Jean
Made in L.A.
Best Tees
Little Luxuries
Sellout Shorts
You Need

West Coast Cool
Denim Fresh From L.A.

New American Classics

Our bestsellers
“Meet AYR, your new favorite jeans.”
—Vogue
Vogue
“Favorites for the effortlessly stylish.”
—Vanity Fair
Vanity Fair
“Made-to-last basics in luxe materials.”
—NY Times
NY Times
“AYR has been low-key killing it, and it's only getting better.”
—Harper's Bazaar
Harper's Bazaar

All Year Round

We make old soul clothes for a new era.

Carefully sourced. Thoughtfully designed. A decade of denim made in LA. Our clothes are grounded in real life. Versatile, comfortable, easy-wearing essentials that are designed to love forever. Longevity is luxury.