The Must


These jeans are so cool and flattering that our fit sample may have gone missing once or twice so a certain AYR employee could wear it on a first date. The wash is soft, the rise is high, the vibe is strong. A MUST.


    True to size.

    Key Measurements (from size 28):
    Front Rise: 11 3/8"
    Inseam: 26.5"
    Leg Opening: 25 3/4"

    94% Cotton/ 4% Polyester/ 2% Elastane.

    Machine wash cold, inside out, with like colors, do not bleach, line dry, low iron if needed.

    Pro Tip: Skip the washer and save some H20. Instead, seal your jeans in a bag and pop them in the freezer for 24 hours. This will preserve the longevity of the wash and the fabric. Spot-clean if needed. ‘I love doing laundry!’ - no one, ever.

    Our jeans are proudly manufactured in California at a factory with 30 years of premium denim expertise. Ethical production is ensured via regular audits, and the facility is investing in improving its sustainability standards through use of lasers, E-flow machines to reduce water consumption, and Eco stones to replace waste-producing pumice stones.

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