The Must


These jeans are so cool and flattering that our fit sample may have gone missing once or twice so a certain AYR employee could wear it on a first date. The wash is soft, the rise is high, the vibe is strong. A MUST.


Take your true size. If between sizes, size down. Designed to hold you in at the top with wide leg, to hit around the ankle. Fabric is super flexible and these are THE MOST COMFORTABLE pants. Like not wearing pants. But legal.

Key Measurements (from size 28"):
Front Rise: 11"
Inseam: 26 1/2"
Leg Opening: 25 1/4"

94% Cotton/ 4% Polyester/ 2% Elastane.

Machine wash cold, inside out, with like colors, do not bleach, line dry, low iron if needed.

Pro Tip: Indigo is a natural dye, and water and abrasion strip it away with each wash. Skip the washer and save some H20. Instead, seal your jeans in a bag and pop them in the freezer for 24 hours. This will preserve the longevity of the wash and the fabric. Spot-clean if needed. ‘I love doing laundry!’ - no one, ever.

Our jeans are proudly manufactured in California at a factory with 30 years of premium denim expertise. Ethical production is ensured via regular audits, and the facility is investing in improving its sustainability standards through use of lasers, E-flow machines to reduce water consumption, and Eco stones to replace waste-producing pumice stones.

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